This week, www.AceJet170.typepad.com displays an advertisement that is an excellent example of content driven design. The real genius of this ad, however, is that not only is the street sign a content driven symbol for the service advertisement, but the psychological experience of consuming the ad mimics the experience that they want you to avoid. This experential component of the ad sends the message out loud and clear. I don't know if this would be applicable to any design work, but if we could somehow create an experience, that would be ideal.
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