Ace Jet 170 Blog Report

This week AceJet talks about how you don't need to stick to design conventions in advertisements. Specifically, he points to the text-heavy ads by Philco televisions. Although the text is used as a means to show what you are missing when you don't have a widescreen television rather than being directly persuasive text, it goes against the idea that you need mainly images in ads. The highlighted text makes you want to understand why it is highlighted, and then you figure out how that serves the purpose of the product....pretty clever because of the intrigue factor. AceJet also points to advertisements for History Files, which use small, stick-figure like sketches on a plain background rather than lavish photographs. He's right that the little sketches are just as (if not more) successful in relaying the message "history in brief."