

An entry on AceJet's blog this week is very appropriate for our upcoming 20/10 assignment. Note the picture of the original sketch of the citi logo on a napkin (I love that people save the napkins with these sorts of things on them). If you want to read more about the logos and how they play a part in the merging of companies, go here: http://blog.pentagram.com/archives/2007/02/moving_to_the_big_citi.php#more.
Maybe working on our 20/10 assignments at a restaurant on napkins might be helpful. When you're sitting in your usual homework location trying to think up logo ideas, you might feel more pressure to perform well. When you're doodling on a napkin, however, you might be less like to self censor and therefore your uninhibited brainstorming may lead to a winning idea.
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