This week on AceJet's blog, mentions that although the Mac as made the overall process of desktop publishing and advertising much easier than pre-Mac times, the computers have actually made one step of the process more complicated: brainstorming. Now, instead of presenting sketches of thumbnails to clients or colleagues, designers and advertisers spend time making sketches on the computer. Oftentimes when these thumbnails are done on the computer, we still try to make them look polished and finished even though they are just sketches. AceJet recommends returning to the old protocol, where sketches were done with paper and markers. This means less time wasted perfecting things on the computer (only to have clients nix the ideas) and more time to come up with several great options to choose from. I agree with AceJet. Good old pencil and paper is sometimes the best brainstorming too.
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