Tuesday, January 23, 2007

Can't Miss - Brainstorming Technique

Since I had trouble with the brainstorming process with the breast cancer story, I decided to look for some good brainstorming techniques. There are so pretty extensive sites out there (I found one with at least 100 techniques), but surprisingly a lot of them are aimed at business people. Perhaps aritsts, writers and designers are assumed to have well-developed brainstorming abilities already and therefore don't need additional resources?

I did find one technique by a marketing and branding blogger. His SCAMPER theory sounds like it is worth a try. The mnemonic stands for: Substitute, Combine/Create, Add, Modify/Magnify, Put to other uses, Eliminate/Elaborate, and Reverse/Rearrange. For an example of this technique, visit the blog: http://nickrice.blogspot.com/2006/08/brainstorming-tips-tricks.html.

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